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How Schellhammer Streamlined Student Recruitment

Learn how a global education leader improved WhatsApp communication, sped up student inquiry responses, and boosted team collaboration with TimelinesAI.

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About Schellhammer Business School

Schellhammer Business School is a private higher education institution with students from over 120 countries. They offer foundation, bachelor's, master's, and language courses. The admissions team relies heavily on WhatsApp to manage inquiries and provide timely support to prospective students.

Challenge

Managing High Inquiry Volume Efficiently

With a team of 13 student advisors, Schellhammer struggled with a large number of WhatsApp inquiries, leading to delayed responses, duplicated efforts, and missed recruitment opportunities. Training new hires and interns to communicate consistently was also a challenge.

  • Sync WhatsApp conversations with Pipedrive CRM
  • Access multiple WhatsApp accounts from a single, permission-based platform
  • Monitor chats in real-time
  • Automate welcome messages and replies to inquiries
  • Track advisor performance within WhatsApp
  • Assign inquiries based on student language and time zone
  • Receive timely technical support
Managing High Inquiry Volume Efficiently
Solution

TimelinesAI Powers Admissions Messaging

By using TimelinesAI's WhatsApp solutions, Schellhammer successfully:

  • Synced messages instantly from 13 WhatsApp accounts to Pipedrive CRM
  • Enabled real-time monitoring, collaboration, and controlled access
  • Automated first responses and follow-ups, saving advisors hours daily
  • Used analytics to drive communication improvements and track team performance
Conclusion

Faster Responses and Improved Recruitment

Over the past 18 months, Schellhammer sent over 50,000 WhatsApp messages through TimelinesAI. The automation and centralization significantly reduced response times, improved consistency, and enhanced the student recruitment process.

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