Understand what happened
WhatsApp's automated anti-spam systems react to messaging patterns on QR-connected numbers.
Connect the WhatsApp setup your team already uses to TimelinesAI: a personal WhatsApp number, a WhatsApp Business App number, or the official WhatsApp Business Platform (WABA). Bring conversations into a shared workspace and connect them to your CRM without forcing every team into the same connection path.
Three connection paths
QR and WABA are different connection types. Meta eligibility, messaging rules and fees apply to WABA.
Start here if your number was blocked
Bans are issued by Meta, not by TimelinesAI. WhatsApp's automated anti-spam systems react to messaging patterns on QR-connected numbers: sudden bursts of messages, outreach to people who never replied, recipient reports. That risk exists with or without TimelinesAI.
WhatsApp's automated anti-spam systems react to messaging patterns on QR-connected numbers.
Follow the recovery steps for a number that has been banned.
Open the recovery guideIf you message at volume, the official WhatsApp Business API is the path Meta built for it. For an eligible WhatsApp Business App number, Coexistence can keep the app on the phone while adding WABA to that same number.
Compare the three pathsChoose the connection path
Choose QR when your priority is keeping the phone workflow. Choose WABA when your workflow needs Meta's official API and approved templates. For an eligible WhatsApp Business App number, Coexistence can keep the app on the phone while adding WABA to that same number.
Coexistence, in plain terms
WhatsApp Business App
Stays active on the phone
Official Meta API
Connected to TimelinesAI
The app and the API operate side by side. Meta decides eligibility for each Business App number during setup.
| What changes | QR connection | Official WABA | App + APICoexistence |
|---|---|---|---|
| Keep the number in the app on your phone | yes | no | yes |
| Official Meta API and approved templates | no | yes | yes |
| Group chats | yes | no | In the phone app only |
| Broadcast campaigns via Meta templates | no | yes | yes |
| Meta per-message fees | None | Per Meta pricing | Per Meta pricing |
| Chat history in TimelinesAI | New messages after connection | New messages after connection | New messages; existing history stays on the phone |
| Eligibility decided by Meta | Not required | Yes | Yes, per number |
Know the operating rules
Official API messaging follows Meta's published rules. These are the three concepts to understand before setup.
After a customer writes to you, you can reply freely for 24 hours. To start a conversation or reply after the window closes, you send a Meta-approved template message.
Templates are reviewed by Meta and grouped into categories with different pricing.
The WABA connection is part of your TimelinesAI plan - no separate platform fee. Meta charges its own per-message fees for template messages, billed by Meta and depending on country and message category. Replies within the 24-hour customer service window do not require templates.
The practical guide
Start with the overview, choose the connection path, then use the operating guides for templates and campaigns.
Learn the paths before changing a number.
Follow the guide for your chosen number.
Work within Meta's template rules.
Direct answers
The questions teams ask before they change a connection path, answered without hiding Meta's rules.
Keep reading
Long-form guides for choosing an account type and understanding the same-number path.
Still deciding?
Talk to our team about your current account type, messaging workflow and CRM. We will identify the suitable connection path and review Meta's requirements with you before setup.
Book a WABA call