TimelinesAI BlogTimelinesAI Blog · 5 min read
What is the 24-Hour Rule for WhatsApp (And Why It Matters)
The 24-hour rule for WhatsApp governs how businesses can communicate with customers on the WhatsApp Business Platform. This rule, enforced by WhatsApp, restricts free-form messaging to a 24-hour window after a customer initiates contact or responds to a business message. Understanding and navigating the meaning of the 24-hour rule for WhatsApp is critical for e-commerce […]









