Do you know WhatsApp has a user base of over 3 billion users worldwide and an incredible open rate of 98%? That’s right, nearly everyone opens their WhatsApp messages. Plus, 64% of users are more likely to spend money with a business if they can communicate with them on WhatsApp.
These numbers clearly show that WhatsApp has huge potential as a marketing channel. The combination of wide reach and personal touch makes WhatsApp a game-changer in business marketing.
However, you need WhatsApp message templates approved by Meta before you can initiate a conversation with users using WhatsApp Business API. But don’t worry. In this blog, we will cover everything you need to know about WhatsApp Messaging templates, including:
- What they are and why do you need them
- How to get them approved
- 20 WhatsApp template examples to get you started
What is a WhatsApp Template Message?
WhatsApp template messages are pre-written messages that you can personalize with specific details. They act as a starting point for conversations with your customers who have opted in to receive updates from your business. They’re very handy as they save time and ensure consistency in messaging.
For example, you could create a template message that says:
“Hi [Customer Name], exciting news! Our new summer collection has just arrived. Browse the latest styles now and reply ‘SHOP’ to get 10% off your first purchase. “
In this example, “[Customer Name]” is a placeholder that will be automatically filled with the customer’s actual name when the message is sent. You can include other placeholders for things like order numbers, appointment times, or tracking details.
For businesses using tools like TimelinesAI, automating these templates with features such as ChatGPT autoresponders can further enhance efficiency.
Now that we’ve covered the ‘what,’ let’s talk about the ‘why.’
Why are WhatsApp Template Messages Necessary?
WhatsApp is known for its privacy and user-friendly approach. Meta has established rules for businesses using the WhatsApp Business API to maintain a spam-free environment.
Template messages are the only type of message that brands can send to customers who have not started a conversation or have not messaged them in the past 24 hours.
Essentially, template messages are important for any outbound communication you want to send to customers who are new or haven’t interacted with your business recently.
Once Meta approves your message templates, you can use them repeatedly as long as they maintain positive customer feedback.
Template Messages and WhatsApp Business App
The free WhatsApp Business App is a good option for smaller businesses. However, it limits promotional messages to 256 contacts at a time.
For larger audiences or more complex marketing campaigns, the WhatsApp Business API with template messages is essential.
Now that we’ve covered the what and the why of WhatsApp message templates, let’s get down to business and see how to create and get them approved.
How to Create and Get WhatsApp Message Templates Approved?
Creating and getting your WhatsApp message templates approved is a straightforward process. Here’s a simple guide to help you:
Step 1: Draft Your Template Message
First, decide what kind of message you want to send (order update, appointment reminder, etc.). Then, write your message with placeholders for any personal information, such as the customer’s name or order details.
Step 2: Follow WhatsApp’s Guidelines
Ensure your message complies with WhatsApp’s guidelines. It should be clear, relevant, and respectful. Avoid spammy or overly promotional language.
Step 3: Submit for Approval
Submit your template for approval to Meta. This process can take a few hours to a day. They’ll let you know as soon as your template gets the green light.
Step 4: Use Your Approved Template
Once your template is approved, you can use it to send messages to your customers. Remember, these templates are reusable as long as they perform well and comply with WhatsApp’s policies.
Note: If your template doesn’t get approved on the first try, don’t worry! Meta will give you feedback on what needs fixing. Just make the edits and submit it again.
Don’t have the time or resources to create your own templates? Then, you can use the expertise of a WhatsApp Business Solution Provider (BSP). They can help you craft the templates and handle the entire template submission and approval process on your behalf.
Rules for Drafting WhatsApp Business Message Templates
Creating effective Message Templates involves following certain guidelines to ensure they get approved by Meta and are well-received by your customers. Here are the key points to keep in mind:
- Use only lowercase letters, numbers, and underscores for your template name.
- Your message content should comply with the Meta Commerce Policy (e.g., no promotion of restricted goods and services like weapons or cigarettes) and the WhatsApp Business Policy.
- Variable parameters (placeholders) should be placed inside two curly brackets, e.g., {{1}}, {{2}}, {{3}}, and so on. Avoid using any other bracket types or formats.
- Variable parameters cannot contain special characters such as #, $, or %.
- Variable parameters should be sequential, e.g., {{1}}, {{2}}, {{3}}.
- Choose the appropriate category for your message (e.g., “Appointment Update” or “Delivery Notification”).
- Before you message, make sure customers have opted-in to hear from you.
Now that you know the rules, let’s get into the fun part—exploring tailored message templates.
20 WhatsApp Message Templates for Different Categories
As promised, here are 20 versatile templates to help you connect with your audience across various scenarios.
1. Welcome New Users (Engaging & Personalized)
Hi [Customer Name], welcome to the [Your Brand] family! We’re thrilled to have you explore our amazing [product/service type]. Need styling tips? Reply “STYLES” or browse our bestsellers: [link to website].
If you have any questions, we’re just a message away!
2. Promotional Offers (Time-Sensitive & FOMO)
Hey there! Flash sale alert! ⏰ Get a whopping 25% off EVERYTHING for the next 24 hours only! Don’t miss out; shop now at [link to website].
3. Account Updates (Informative & Secure)
Hi [Customer Name], we noticed you recently updated the email address on your account. To confirm this change and ensure you keep receiving important updates, tap here: [link to account settings]. Please note: We’ll never ask for your password via WhatsApp.
4. Order Confirmation (Delightful & Clear)
Order Confirmed! 🥳
Thanks for choosing [Your Brand]! Your order number is [Order Number]. We’re prepping your goodies for lightning-fast shipping! ⚡️ Track your order anytime: [link to tracking].
Have a good day! The wait will be worth it 🙂
5. Order Updates (Actionable & Helpful)
Hi [Customer Name], your order [Order Number] is on the move! It’s expected to arrive by [date]. 🚚
Need a wardrobe refresh sooner? Reply “EXPRESS” to explore faster delivery options.
You can track your shipment in real time by clicking the button below.📍
6. Product Feedback (Conversational & Encouraging)
Hey [Customer Name], what did you think of your recent purchase of [Product Name]? Your honest feedback helps us improve! Let us know if you “LOVED IT” or reply “FEEDBACK” to share your thoughts.
Thank you for your time!
7. Alerts (Informative & Reassuring)
Heads up, [Customer Name]! We’re experiencing a minor service interruption. Our tech wizards are working hard to fix it ASAP. We’ll keep you updated in the meantime!
Thank you for your patience! We appreciate it.
8. Appointment Updates (Friendly & Efficient)
Just a friendly reminder, [Customer Name], your appointment for [Service] is tomorrow at [Time]! See you then!
P.S. Running a bit late? No worries, just reply “RESCHEDULE” to find a new time slot.
9. New Product Launch (Exclusive & Exciting)
[Customer Name]! We can’t keep calm!🎉
After a lot of hard work, our team has done it! Our brand-new [Product Name] is here! 🌟 Be one of the first to experience the amazing features and benefits of [Product Name].
Check it out now and get an exclusive 10% off your first purchase with code “NEWPRODUCT10”.
Don’t miss out! Discover more here: [Link to Product Page]”
10. Issue Resolution (Proactive & Thankful)
Hi [Customer Name], we’re happy to hear your [Order/Account] issue is resolved! Thanks for your patience. Reply “HAPPY” if everything’s good or “QUESTIONS” if you need further assistance. We’re here to help!
11. Payment Updates (Clear, Concise, & Reassuring)
Your payment for order #[Order Number] is confirmed! Thanks for your business! We’re processing your order now. You will receive your tracking code soon. Have a great day!
12. Promote Your Content/Blog (Informative & Valuable)
Hey [Customer Name], did you know we have a blog packed with useful tips and tricks? Check out our latest post on [Topic]: [link to blog post]. We think you’ll find it helpful!
13. Abandoned Cart Reminder (Gentle & Retargeting)
We noticed you left some goodies behind, [Customer Name]! 😔🛍️ Your cart with [Product Name(s)] is still waiting for you: [link to cart].
Don’t miss out – complete your purchase now and get free shipping with code FREESHIP!
14. Encourage Repeat Purchases (Loyal Customer Appreciation)
“Hey [Customer Name], thanks for being a valued customer! 💖 We love having you in the [Your Brand] fam. Enjoy 15% off your next purchase with code THANKS15! 🎉 [link to website]”
15. Seasonal Promotions (Timely & Festive)
Ho ho ho! The holidays are coming!🎅 Get a head start on your shopping with our amazing holiday deals! Up to 25% off everything!
Shop now and find the perfect gifts for your loved ones: [link to holiday sale].
16. Personalized Birthday Wishes (Special Touch)
Happy Birthday, [Customer Name]! 🎉🎂 Wishing you a wonderful day filled with joy and happiness! Enjoy a special birthday treat – 20% off your entire purchase! 🎁 Use code “HAPPYBDAY” at checkout: [link to website]. Expires in 7 days.
17. Contest Promotion (Captivate & Encourage Participation)
Meme Magic! 🎉 Want to win a [Product Name]?
Show us your your creativity and design the funniest meme featuring our [Product Name]!
Send your entry today and stand a chance to win big! We’ll announce the winner on [Date]. Enter now! ➡️ [Link to Contest Page]
18. Bring Back Inactive Customers (Re-engagement & Enticement)
Hi [Customer Name], we miss you! Haven’t seen you around lately. We have some exciting new [products/services] you might love! Take a peek at [link to website]. Use code “WELCOMEBACK” for 10% off your next purchase!
19. Encourage Repeat Purchases (Targeted Offers & Value)
Hey [Customer Name], it looks like it’s time to refill your [Product Name]! Looking to stock up? Enjoy 10% off your next purchase with code “REFILL10”. Shop now: [product link]!
20. Seasonal Greetings (Warm & Inclusive)
Happy [Season]! 🎉We wish you a time of joy and togetherness. The [Your Brand] team hopes you enjoy every moment with your loved ones. Thank you for being part of the [Your Brand] family.
Happy Holidays!✨
So, here are 20 templates to get you started. Remember, the key is to provide value to your customers and keep them coming back for more.
It’s time to talk about some game-changing practices to keep your templates at their best.
Best Practices for Crafting Engaging WhatsApp Message Templates
Here is a curated list of best practices that will help create effective WhatsApp messages.
- Keep your message short and to the point. People are more likely to read and understand a concise message.
- Whenever possible, personalize your message by including the customer’s name. This makes the message feel more genuine and relevant.
- Encourage your customers to take action by including a clear call to action (CTA). Tell them what you want them to do, whether it’s visiting a website, making a purchase, or responding to a question.
- Use emojis strategically to add personality and grab attention. But avoid overusing them, as it can appear unprofessional.
- Consider testing different templates with a small group of customers to see which ones get the best results. TimelinesAI’s analytics tools can help you track these metrics and optimize your messaging strategy.
- Focus on the “why” for the customer. Explain how your message benefits them.
- Tailor your messages to specific customer groups based on demographics, interests, or purchase history. This increases relevance and engagement.
Taking the time to personalize, proofread, and strategically plan your messages will ensure they are well-received and impactful.
How TimelinesAI Can Help You with WhatsApp Messaging
TimelinesAI comes with several advanced features to help you manage your WhatsApp
communication:
1. Shared Inbox: Manage all your WhatsApp conversations in one place, ensuring no message goes unanswered.
2. ChatGPT Autoresponder: Automatically respond to customer inquiries with a helpful AI chatbot powered by ChatGPT.
3. CRM Integrations: Connect TimelinesAI with popular CRM platforms like Salesforce, Zoho, and Pipedrive to streamline data flow and customer management. This can help you personalize messages by automatically pulling in customer data from your CRM
4. Bulk Messaging: Reach a wider audience and boost engagement with targeted bulk messaging campaigns.
Conclusion
WhatsApp Business Message Templates are a powerful tool to connect and engage with your customers. With a little creativity and planning, you can create effective templates that will get approved, resonate with your audience, and drive business growth.
Using TimelinesAI, you can elevate your WhatsApp messaging, ensuring every interaction is timely, personalized, and engaging. So why wait? Start your free trial today!
Frequently Asked Questions: FAQs
Q. Can I use WhatsApp for advertising?
A. Yes, but with restrictions. You can use approved message templates for promotional offers, abandoned cart reminders, or loyalty programs. However, unsolicited promotional messages are not allowed.
Q. How long does WhatsApp take to approve templates?
A. The approval process typically takes a few hours to a day. You’ll receive a notification once your template is approved or if revisions are needed.
Q. Are there any costs associated with using WhatsApp Business message templates?
A. There’s no charge for getting templates approved. However, WhatsApp Business API may have costs associated with sending messages, depending on your message volume and pricing plan.
